As the second post of my Integrated Marketing Communications (IMC) graduate project regarding emerging media and the market, I feel completely compelled to talk about my wonderful Company, Coca-Cola, and the amazing unchartered live digital music recording.
Coca-Cola and Maroon 5 rocked down the virtual walls of a London recording studio last week to bring fans from around the world together for a live epic event called the Coca-Cola Music 24-hr Session.
For 24 hours, fans inspired the platinum-selling rock band as they composed and recorded an original song in only 24 hours. Interactive projection technology provided a virtual all-access pass to the studio where consumers were able to ask the band questions during the recording process and share their inspiration to lyrics and rhythms for the new single.
The 24-hr Session was promoted to more than 23 million consumers via the Coca-Cola Facebook page, while the @CocaCola Twitter account kept fans informed about what was happening in the studio. Bloggers and journalists from 20 countries were on site as part of the process and kept their readers and followers informed and involved.
To see more about the event, visit www.coca-cola.com/music, and come back on April 1st for a free mp3 of the hot new track created during the recording session. For the first 100,000 downloads of the new single, Coca-Cola will make a donation to help provide clean water to people in Africa.
It’s the cool and new and risky events like this that will continue to evolve and emerge as more and more technology becomes available. It’s exciting just thinking about the possibilities.